The story of J. Cricket is that of its novel creator Jimin Lee, a multihyphenate—designer, fashion director, buyer, retailer, entrepreneur—who has long made her mark on the international fashion industry. With J. Cricket, it is not just a matter of understanding, from her vast experience, what women want to wear; Lee is dedicated to creating clothing and accessories that offer solutions to the missing equations in their closets, purposeful designs that provide freedom and never go out of fashion.
A single item of J. Cricket is designed to take the wearer far, in terms of both time and space. Devoid of trends, each covetable piece in the collection is a forever one, and in its versatility and rich simplicity, meant to transport the wearer, from day to night, play to work, with effortless style.
Not on any set timeline, Lee offers series upon series of essential items in free-form shapes one cannot easily find elsewhere. Made to be worn with most pieces already found in a woman’s wardrobe, longevity is key to each J. Cricket item, which is designed to be increasingly lived in and cherished.
There is a directive fluidity to the garments, a singular expression of soft power. Working in a painterly palette—Lee keeps pieces light and easy to move in, emphasizing layers and weightlessness, playing with striking combinations of colors and patterns, with endless possibilities for novel combinations.