J.Cricket was conceived from the imagination and passion of Jimin Lee. Highly creative and curious, Jimin has always been fueled by her conscious desire to create beauty. Jimin has lived in different parts of the world, making her mark in every arena in the world of fashion: as a designer, fashion director, retailer, buyer and entrepreneur. 

Throughout Jimin’s experiences, she understood the importance of what we put on our bodies and the ability clothes have of transforming our daily lives. Through personal growth and transformation, J.Cricket was born with the intention of creating wellbeing.